The retail landscape has shifted, and consumer behavior has changed dramatically. As the market tries to cope with the new normal, we have been understanding the evolving trends to help organizations stay competitive and informed. At Martlenz, we researched to gain insights into post-pandemic consumer behavior and shopping habits.
Below are the few key areas identified:
Digital Adoption:
The major shift in consumer behavior has been the adoption of digital shopping channels. We concluded that around 80% of the population now shop online for convenience. Consumers, from groceries to apparel, are increasingly adapting to e-commerce platforms to fulfill their needs.
Value:
As economic uncertainty increases, consumers are more price-conscious than ever. We concluded that around 60% of the population actively seeks discounts and promotions when purchasing. Also, there has been a growing demand for value-added promotions such as free shipping and flexible return policies. Shopping sites that offer competitive pricing while maintaining good product quality gain a competitive edge in the post-pandemic marketplace.
Safety and Hygiene:
Health and safety considerations remain at the top of consumers' minds, influencing their shopping behaviors in many ways. We concluded that around 70% of the population prioritized shopping at stores with strict hygiene measures, such as regular sanitization and social distancing protocols. Contactless payment options and pickup services are preferred, which involve no contact.
Omni-Channel Experiences:
While digital channels spiked dramatically after the pandemic, offline retail remained crucial. Our analyses showed that most people still preferred the in-store shopping experience.
As we navigate the post-pandemic landscape, consumer behavior and shopping trends have drastically transformed. From the rise of e-commerce to the growing emphasis on sustainability, organizations must adapt to these shifts to remain competitive.
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